Blake's Food Hall & Butchery
Creative direction, branding & signage
Blake's Food Hall & Butchery are committed to providing quality, local produce in the Worcester area.
When their food hall was being refreshed in 2022, Blake's needed a strong visual identity to represent their values to customers. Team members told us that they wanted the space to appear rustic, warm, earthy, and distinctly different to a mainstream supermarket.
I took inspiration from the style of traditional butchers shop signs to find the perfect font for this typography-led brand concept. The earthy colour palette ties together signage across the food hall, with mustard yellow being reserved for special offers. The traditional feel is further enhanced through the use of bespoke illustrations by Jess Mason.
The result was easy-to-use templates, assets and brand guidelines for in-house use. A cost-effective, time-efficient solution meaning that Blake's branded messaging is always consistent and up-to-date across the shop floor.
