Pugh's Garden Village
Creative direction, visual identity, print design & app design
When Pugh's Garden Village were launching their new Loyalty Club, they needed a colourful, captivating visual identity, with a premium aesthetic that made customers feel good.
The visual identity needed to align with Pugh's existing brand visuals and values, whilst also acting as a standalone campaign. It was also important to create balance and connection between the main Loyalty Club identity and its two tiers 'Flourish' and 'Bloom'.
I worked closely with the client and their development team to implement the design within their innovative loyalty app, and also produced print collateral such as stamp cards, signage and posters breaking down the loyalty benefits of each tier. The visual solution landed so successfully that it was adapted across permanent in-store signage and also painted as a mural by a brilliant local artist Claire Danvers (huxleyandmabelart).
"Your beautiful designs for our loyalty club and in-store signage have gone down so well. We’ve been so impressed by your work, you nailed our brief and delivered above and beyond."
Amy Hawkins
Pugh's Garden Village
