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UoW / ESRA

Visual identity, print design & illustration

Illustrated poster designs

Shakespeare's Europe, Europe's Shakespeare(s) was a 2015 conference held at The Hive, Worcester by the European Shakespeare Research Association and the University of Worcester.

ESRA conference poster designs
3D paper model illustration concept for ESRA

In my response to brief I created paper models inspired by landmarks and architecture referencing different European cultures and traditions. The concept referred back to the conference's vision of 'Shakespeare's Europe' as a changing and shifting entity, because the toy-like models could be repositioned and recomposed to create new landscapes. The images were used across print and digital formats to promote the exhibition.

ESRA conference brochure booklet

I produced a full conference brochure and a unique reverse gate-fold leaflet design. A simplified vector logotype enabled the visual identity to be recreated across bags and other merchandise.

ESRA Logos

The Shakespeare's Europe project led to a commission to develop a new logo for ESRA. After producing a range of concepts, the ESRA committee selected a typographic option that reflects how their research creates unity and connections across Europe.

If you need help designing for an upcoming event or exhibition, or your business would benefit from a refreshed logo or visual identity, please get in touch. I'd love to talk with you about your brief.

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Reward Card Mockup V3_edited.jpg

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© 2025 by Lauren Hancock

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